JOHANNESBURG, South Africa, 14 July 2026 -/African Media Agency(AMA)/ – The South African Lobbying Association (SALA) continues to follow the intensified public debate around ‘lobbying’ arising from reports and allegations concerning a communications consultancy (not a member of SALA) and members of the Government of National Unity. That debate is both legitimate and necessary. It also demands an important distinction: Ethical professional lobbying is a rightfully accepted and established part of South Africa’s constitutional democratic and democratic governance architecture. Undue influence peddling is not.
Conflating the two serves neither accountability, public trust or confidence in public institutions and governance decision-making processes. It risks casting suspicion over lawful engagement with government while diverting attention from conduct that genuinely threatens the integrity of public decision-making.
Businesses, organised labour, civil society organisations, professional bodies, community organisations and citizens engage government every day on legislation, regulation and public policy. They do so through government outreach, parliamentary processes, public consultations, regulatory hearings and structured stakeholder engagement. Those processes exist because better public policy is informed by evidence, practical experience and competing perspectives.
“The real issue is not whether people engage government,” says Abdul Waheed Patel, President of the South African Lobbying Association (SALA). “The issue is whether that engagement is conducted lawfully, ethically, with professional integrity and with respect for the independence of public institutions. That is what distinguishes ethical professional lobbying from influence peddling.”
Ethical professional lobbying neither guarantees outcomes nor substitutes the judgement of elected representatives and public officials. Decisions remain the responsibility of those entrusted to exercise public power. The role of an ethical lobbying professional is to ensure that decision-makers have access to accurate information, relevant expertise and informed perspectives before those decisions are made.
Established in 2019, SALA exists to advance ethical lobbying, government relations and public affairs practice in South Africa. Its continuously updated Professional Code of Conduct sets clear standards for professional behaviour, requiring members to act honestly, exercise independent judgement, manage conflicts of interest, identify whom they represent where appropriate and reject any suggestion that public decisions can be secured through personal relationships, privileged access or improper influence. The Code is equally clear that professional credibility is earned through the quality of evidence and advocacy – not proximity to power.
Recent events should not become the basis upon which an entire profession is judged. Every profession encounters individuals whose conduct falls well below any acceptable standards. The appropriate response is accountability for misconduct, not the erosion of legitimate democratic participation.
”No regulatory framework can eliminate unethical behaviour on its own,” Patel says. ” Professional standards, institutional integrity and personal ethics matter. Any discussion about strengthening transparency should reinforce public confidence without undermining the constitutional right of individuals and organisations to participate in public policy, at all times distinguishing rightful ethical professional lobbying from undue influence.”
South Africa already has an extensive framework governing the conduct of public officials and those who engage them, including constitutional obligations, anti-corruption legislation, ethics rules, procurement law and corporate governance standards. Those safeguards provide an important foundation for accountability. Where improvements are considered, they should be proportionate, appropriate, evidence-based and directed at strengthening accountable and ethical conduct rather than restricting legitimate engagement.
Ethical professional lobbying is not about selling access and inherently safeguards the integrity of professional conduct against the perception and risk of improper and undue influence, abuse of power, coercion or conflict of interest.
It is about improving the quality of public decision-making through responsible, accountable, evidence-based and transparent professional engagement.
SALA remains committed to working with all relevant and affect stakeholders and institutions, including Parliament, government, business, organised labour, civil society and fellow professional bodies to strengthen professional standards, reinforce public trust and support an ethical lobbying profession that contributes positively to South Africa’s constitutional democracy.
Distributed by African Media Agency (AMA) on behalf of South African Lobbying Association (SALA)
Media Contact:
Email: media@lobbyingsa.org
About the South African Lobbying Association:
The South African Lobbying Association (SALA) is the professional body representing ethical lobbying, government relations and public affairs practitioners in South Africa. Established in 2019, SALA promotes professional standards through its Code of Professional Conduct and supports lawful, transparent and responsible engagement between stakeholders and public institutions. The Association works to advance ethical public affairs practice, strengthen confidence in democratic processes and contribute to better public policymaking.
The post South Africa Must Not Confuse Ethical Lobbying with Undue Influence appeared first on African Media Agency.
