• Contact Us
  • About Us
Saturday, December 24, 2022
  • Login
MetroBusinessNews
  • Home
  • Economy
  • Politics
  • News
  • Companies and Markets
  • Energy
  • Sports
  • Real Estate
No Result
View All Result
  • Home
  • Economy
  • Politics
  • News
  • Companies and Markets
  • Energy
  • Sports
  • Real Estate
No Result
View All Result
MetroBusinessNews
No Result
View All Result
Home Business

Kwely Launches Game-Changing Made in Africa Marketplace

metro by metro
December 14, 2022
in Business, English News Releases, Uncategorized
0
0
SHARES
0
VIEWS

The Senegal-based startup introduces to the public the minimum viable product (MVP) version of its B2B online store for Made in Africa products targeting small and large businesses globally.

DAKAR, Senegal, 14 Decemeber 2022 -/African Media Agency(AMA)/- Kwely Inc. announced today the launch of its game-changing, B2B e-marketplace to provide African producers and manufacturers with a global window to sell their products at scale. International buyers can now source high-quality, unique, and locally made products from across the continent. Starting with Made-in-Senegal products ranging from food, wellbeing, hair and skin care, the platform offers products which have been produced, tested and packaged following international standards such as the US Food & Drug Administration (FDA) packaging requirements.  

Read Also

Start Network provides GBP £250,000 for early action against emerging Ebola crisis in Uganda 

Global C-pop Artist Tia Lee (Lee Yu Fen) Selects Teen’s Key as the First #EmpowerHer Beneficiary Organization  Following Resounding Success of “Goodbye Princess” MV  

Three ways retailers can continue their golden run in 2023

Kwely seeks to redefine the positioning and image of made-in-Africa products, increase their competitiveness on international markets and make global buyers and consumers discover the extensive range of natural and healthy ingredients that Africa has to offer. It also unlocks access to global markets and provides packaging solutions to create a level playing field for small producers venturing into international trade.

The platform was built with cutting-edge proprietary technology and offers unique features that mirror the way businesses and suppliers transact with each other. From lead times, minimum order quantities, purchase orders and quote requests, the platform makes it easier and faster for buyers to place orders and receive their goods wherever they are. A key feature also includes a full product configurator giving the buyer the opportunity to customize their order all the way to the packaging through a private label option. The first version of the platform is available in English and will soon integrate multi-language support as well as built-in shipping estimation calculation and integrated user-facing payment options. 

“Today, we celebrate the launch of Kwely, your destination to the best that Africa has to offer. For a long time, Made-in-Africa products have not been given the value they deserve. The talented producers are usually hidden behind larger brands, hindering their ability to build a direct customer base and their own brand identity. Through Kwely, we are introducing to the world high-quality products sourced from small and medium-sized companies and we are unveiling rich and rare ingredients as well as the traditional workmanship of our continent. SMEs constitute the backbone of our economies. By connecting them to international buyers, we are fostering an inclusive economic growth but also impacting entire communities,” said Birame Sock, Founder & CEO of Kwely Inc. 

Every year, Kwely’s team of experts organize the TEKKI Challenge, an annual competition inviting local suppliers to present their products. The team follows a rigorous selection process to identify promising entrepreneurs which are primarily women working on innovative products that undergo several months of rebranding before being featured on the platform and on global partners’ networks. The free rebranding phase aims to upgrade their products by providing to local producers the tools, knowledge, coaching and financial support to improve the quality and image of their offerings. It includes a full marketing and distribution strategy, an analysis of the packaging to meet international standards and the delivery of certifications that are compliant with global market requirements. During the first round of the TEKKI Challenge in 2021, 10 companies from the food and cosmetics industry were selected. The second phase recently concluded with 15 new brands which will soon be revealed. 

“When I applied for the TEKKI Challenge, my goal was to refresh my brand image and packaging as I was just starting up and only selling my products via social media platforms. Since then, the Kwely team has really helped me work through a number of areas of my business by completely changing my brand, acquiring packaging, selling my products in large grocery chains and hotels as well as helping me secure some funding. I am so excited to see the Mixeko products on the shelves of supermarkets in Senegal including the American Food Store and Casino. And this happened in just a few months. My growing team is now focusing on making sure I can meet the demand as we look to expand internationally with Kwely in 2023”, said Maimouna Sow , founder of MyMix SN, a Kwely supplier based in Senegal and focused on ready-to-prepare baking mixes of African traditional pastries.

Kwely has the ambition to expand the TEKKI Challenge to at least three other African countries by the end of 2023 to provide a more diverse range of products. Kwely started distributing the products from the first cohort to a number of local supermarkets, hotels and pharmacies in July 2022. The company is experiencing a rapid growth and is getting ready to venture into other markets such as Europe, the U.S., Asia and other African countries. 

“As one of the first retailers in Senegal to offer Kwely products, I must say that we are very pleased with our partnership. The quality of the products, the packaging and service is a reminder of how important it is for our local suppliers to comply with international standards and invest in their image. We are truly happy to have found in Kwely a partner who gives us access to local products that have nothing to envy from imported products and this reinforces our commitment to developing a larger space for Made in Africa on our shelves,” said Alioune Ndiaye, owner of the American Food Store in Dakar, Senegal.

Distributed by African Media Agency (AMA) on behalf of Kwely.

About Kwely Inc

Kwely is a B2B wholesale distribution platform for Made-in-Africa products. Birame N. Sock, a tech entrepreneur who successfully exited two startups in the US, founded Kwely under the premise that Made In Africa products have a place on the global market and can help boost African exports as well as Africa’s industrial sector. Based in Senegal, the company focuses on the development of existing and new Made-in-Africa brands with local suppliers in order to get to export-ready status, a proprietary platform to support B2B wholesale transactions on the global market and a packaging studio to provide the services needed to deliver products that meet international standards. The company plans to raise its Series A round at the end of 2022. For more information, please visit our website at http://kwely.com or email us at info@kwely.com. 

Contact:

Kwely Inc.

+221 77 635 6058 (Senegal)

+1 305 469 6300 (US)

press@kwely.com

The post Kwely Launches Game-Changing Made in Africa Marketplace appeared first on African Media Agency.

Source : African Media Agency (AMA)

Tags: BusinessEnglish News Releases
Previous Post

Botswana Will Host Corporate Council on Africa 2023 U.S.-Africa Business Summit

Next Post

First graduations from Ecobank and AMA Academy’s Finance Journalism Training Programme 

Related Posts

Banking / Finance

Start Network provides GBP £250,000 for early action against emerging Ebola crisis in Uganda 

December 22, 2022
Arts / Culture

Global C-pop Artist Tia Lee (Lee Yu Fen) Selects Teen’s Key as the First #EmpowerHer Beneficiary Organization  Following Resounding Success of “Goodbye Princess” MV  

December 21, 2022
Banking / Finance

Three ways retailers can continue their golden run in 2023

December 19, 2022
Ukraine War: EU Imposes Fresh Round Of Sanctions On Russia
News

Ukraine War: EU Imposes Fresh Round Of Sanctions On Russia

December 16, 2022
Next Post

First graduations from Ecobank and AMA Academy’s Finance Journalism Training Programme 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Shell Agrees To Pay €15m To Ogoni Farmers, Niger Delta Communities Over Pollution

Shell Agrees To Pay €15m To Ogoni Farmers, Niger Delta Communities Over Pollution

December 23, 2022
Nigeria Lost $144.1Bn In 4 Yrs To  CBN’s Exchange Rate Policy— World Bank

Nigeria Lost $144.1Bn In 4 Yrs To  CBN’s Exchange Rate Policy— World Bank

December 23, 2022
Nigerians Going Through Dark Tunnel Of  Apprehension, Security, Safety-NLC

Nigerians Going Through Dark Tunnel Of  Apprehension, Security, Safety-NLC

December 23, 2022
ADVERTISEMENT
ADVERTISEMENT
MetroBusinessNews

© 2022 Metro Business News

Navigate Site

  • Contact Us
  • About Us

Follow Us

No Result
View All Result
  • Home
  • Economy
  • Politics
  • News
  • Companies and Markets
  • Energy
  • Sports
  • Real Estate

© 2022 Metro Business News

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version