First Bank of Nigeria Limited, Nigeria Most Valuable bank brand has reinstated its commitment to economic diversification through support for the business, art and entertainment of food across all sectors of the economy. Realising that support for the agricultural value chain and by extension food, will enable individual and communal self-reliance, self-contentment and self-sufficiency, the Bank is taking ownership of the food space to fully promote businesses that will build the sector, build revenue for development purposes, create employment opportunities and in the long run translate to national growth and development.
In line with this, FirstBank is partnering with Eventful Limited, a renowned event management company, to host another edition of “Fiesta of Flavours”, a world class food and beverage Fair scheduled for December 11 and 12, 2016 at the Harbour Point in Victoria-Island, Lagos. The two-day food and beverage Fair themed “Food, Fun and Family” will keep attendees fully fed and entertained with the allures of food culinary and its business. It will showcase the best in local and international cuisine, cutting edge food technology and cooking techniques, as well as the best beverages and wines the world has to offer. The Fair will provide management and training seminars, competitions, and food demonstrations as well as performances from Nigeria A-list musicians and comedians.
In a statement by Folake Ani-Mumuney, FirstBank’s Group Head, Marketing & Corporate Communications, the Bank’s venture into the food space is part of its interventions to support agriculture across the entire value chain as well promote economic growth and sustainability, especially in the face of dwindling oil revenue. “We are also keen on promoting a united community through the arts and Fiesta of Flavours would bring youths and families together to enjoy the entertainment value of food” she further stated.
According to the CEO, Eventful, Mrs. Yewande Zaccheaus “We are indeed pleased to be partnering with FirstBank and are thankful for their support in hosting of the Fiesta of Flavours from inception. There is so much for us as Nigerians to learn, see, feel and experience about our food and we invite you on a culinary journey to discover the splendid art of Food. Fiesta of Flavours will show that we have a rich heritage that can be expressed and exported all over the world “.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014, 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.