Equip Auto SAS France expands into sub-Saharan Africa (SSA) and announces the launch of Equip Auto Côte d’Ivoire, the international trade show for automotive, mobility, and industrial vehicle industries, in Abidjan from November 26 to 28, 2026.
For the first time, EQUIP’AUTO SAS, organiser of EQUIP AUTO, the international trade show for automotive professionals, has decided to include construction and agricultural equipment into automotive, mobility and industrial vehicle industries. Also, it announced a strategic partnership with Luc Azilinon, CEO of Interlinks Auto, to support the deployment of EQUIP AUTO in SSA.
This partnership marks a key milestone in the international development of the EQUIP AUTO brand, which aims to support the growth of the African automotive, mobility, transport, after-sales, and automotive services markets.
Akin Akinbola, managing director/CEO, Promosalons Nigeria, Cameroon and Gabon, will be representing Nigeria and Cameroon in this trade show.
According to the organisers, an the project, at the heart of fast-growing automotive markets, the African automotive and mobility markets are experiencing strong and sustained growth, driven by increase in vehicle and fleet volumes, the structuring of repair and service networks, the modernisation of road infrastructure, and the rise in demand for maintenance, equipment, services, and innovative solutions.
In this context, EQUIP AUTO aims to establish itself as a leading regional platform, bringing together all the key players in the automotive value chain: equipment manufacturers, vehicle manufacturers, distributors, repairers, mobility operators, institutions, and economic decision-makers.
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In 2026, this strategy will take a decisive step forward with the first edition of EQUIP AUTO Côte d’Ivoire, at the Abidjan Exhibition Centre from November 26 to 28,” the organisers said.
Furthermore, a complementary positioning to EQUIP AUTO Paris, EQUIP AUTO Côte d’Ivoire will adopt an enhanced and expanded positioning compared to the Paris edition, with a unique BtoBtoC format, bringing together professionals, institutional players, and the general public.
The event is expected to address all mobility-related markets, including: Passenger vehicles; light commercial vehicles; heavy goods vehicles; transport and logistics; agricultural machinery and industrial vehicles, and public works and road infrastructure.
This multi-sector approach is also expected to create a unique forum for dialogue and business-to-address meetings addressing specific challenges of African markets.
Against this backdrop of strong growth in the automotive sector, new mobility needs, and a shift towards more sustainable solutions, EQUIP AUTO aims to become an unmissable event for players in these markets in Africa by developing leading regional platforms.
EQUIP AUTO Côte d’Ivoire will be a key milestone in this strategy. The event is expected to bring together nearly 150 exhibitors and brands, including international and regional equipment manufacturers, workshop equipment and tool manufacturers, distributors, repair networks, and players in innovative and carbon-free mobility.
It will bring together nearly 10,000 trade visitors, repair professionals, distributors, fleet operators and managers, transport companies, farmers and agricultural cooperatives, construction companies, road infrastructure managers, and the general public for technological showcases and vehicle demonstrations.
“This partnership with Luc Azilinon represents a major opportunity to support the structuring and growth of the African automotive and mobility sectors. EQUIP AUTO Côte d’Ivoire will be a unifying event for professionals in these markets. Our ambition is to offer Abidjan an international event capable of bringing together all players in the automotive, transport, infrastructure, and new mobility sectors, in the service of economic development of Côte and West African countries”, accoding to Philippe Baudin, president, EQUIP AUTO trade show.
“This collaboration with our EQUIP AUTO is a major strategic opportunity, based on the complementary nature of our expertise and a shared vision for the development of the automotive and mobility sectors in Africa. This partnership creates the conditions for the emergence of a key international event in Abidjan, capable of bringing together key players in the sector to address issues of modernisation, infrastructure, and new forms of mobility.
“Interlinks Auto is fully committed to working alongside EQUIP AUTO to actively contribute to the design and implementation of this event, with the ambition of making it a sustainable lever for the transformation and development of mobility in Côte d’Ivoire and West Africa,” states Luc Azilinon, president of Interlinks Auto.
About EQUIP’AUTO SAS
EQUIP’AUTO SAS designs and develops leading international trade events dedicated to the automotive industry, after-sales and services. Our mission is to bring together all the players, innovations and expertise in the automotive value chain in order to imagine and build the mobility of tomorrow. We are committed to remaining at the heart of discussions, trends, and the sector’s ecosystem. EQUIP AUTO has been a strong brand since 1975, with events held every year in Paris, across France, and internationally.
About Interlinks Auto
With over 25 years of experience in automotive after-sales, Luc Azilinon and Interlinks Auto bring comprehensive operational expertise covering the entire value chain to this project. The company has expertise in spare parts distribution, the structuring and management of repair networks, and sales and marketing development tailored to the realities of African markets. Its know-how in the design, installation, and operation of automotive centres integrates technical, economic, and organisational challenges. Its expertise in the digital transformation of after-sales services enables the optimisation of processes, customer journeys, and performance management. Beyond its technical skills, Interlinks Auto positions itself as a facilitator of international development, offering automotive players concrete gateways to emerging markets, particularly in sub-Saharan Africa. Finally, its involvement in organising trade shows and professional events dedicated to automotive after-sales illustrates its ability to structure markets, bring players together, and support the sector’s long-term growth.
