Multichoice, a major satellite television service in Sub-Saharan Africa has increased subscription prices for DStv, GOtv in Nigeria again.
The new rates will take effect from Saturday, 1 March 2025.
This was disclosed in a statement to its customers on Monday, February 24, 2025.
The statement titled, “Price adjustments for DStv and GOtv packages,” read, “Dear Customer, please note that effective 1 March 2025, there will be a price adjustment on all DStv packages.
“This is to enable us to continue to offer our customers world-class homegrown and international content, delivered through the best technology.”
The increase is coming almost one year after its last price review.
According to the company, its latest price review will hike the DStv Compact bouquet from N15,700 to N19,000, the Compact Plus to N30,000, and the Premium subscription to N44,500.
Similarly, GOtv customers, who currently pay N3,600, will now pay N3,900, while the tariff on GOtv Plus will rise from N4,850 to N5,800.
The GoTV max package will now cost N8,500 while the Supa will cost N11,400 and the Supa Plus, N16,800.
MultiChoice, the parent company for DStv and GOtv, claimed the price increase is due to the increasing cost of running a business in Nigeria.
It points to currency depreciation, with the naira’s value dropping significantly and high inflation ballooning its operation expenses.
Despite the controversies, MultiChoice has consistently defended its price reviews, attributing them to inflation, foreign exchange fluctuations, and rising content acquisition costs.
The company reassured customers of its commitment to delivering quality entertainment. “It has always been our mission to offer the best entertainment to our esteemed customers and we are committed to continue delivering high-quality content and unparalleled service to our viewers across Nigeria.”
With the latest adjustment, Nigerian subscribers may again express concerns about affordability, especially amid ongoing economic challenges.
However, MultiChoice maintains that the price hike is necessary to sustain its operations and ensure continued service delivery.
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New GOtv prices
GOtv customers, who currently pay N3,600 for the Jinja package will now pay N3,900, while the tariff on GOtv Jolli will rise from N4,850 to N5,800.
The GOtv Max package will now cost N8,500 instead of the current N7,200, while GOtv Supa will cost N11,400 from the current N9,600. The GOtv Supa Plus package will now go for N16,800 instead of the current N15,700.
MultiChoice, the parent company for DStv and GOtv, claimed the price increase is due to the increasing cost of running a business in Nigeria.
It points to currency depreciation, with the naira’s value dropping significantly and high inflation ballooning its operation expenses.
The latest price increment came despite the huge loss of subscribers lost by the Pay-tv company last year due to multiple price increments.
Beyond its usual annual price increment, Multichoice had increased its prices twice in 2023, one in April and another in November of the same year.
Last year, the company implemented another price increment on May 1, which sparked outrage from customers and was even challenged at the Consumer Protection Tribunal (CPT) by aggrieved subscribers.
As of September 2024, Multichoice Group reported that its Nigerian operation lost 243,000 subscribers across its DStv and GOtv services in the six months covering April to September.
The company, however, blamed the loss of subscribers on the high inflation in Nigeria at over 30% at that time, driven by the high cost of food, electricity, and fuel.
According to Multichoice, this forced many of its customers to ditch their decoders.
