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Why Agribusinesses suffered during Covid-19 lockdown – Lessons for other Businesses

Agribusinesses play a vital role in ensuring food security and the overall growth and development of the nation. However, these benefits came under threat at the onset of the novel coronavirus.

In June 2021, a survey was conducted by the Ghana Statistical Service, funded by the German Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in partnership with the United Nations Development Programme (UNDP). Findings included the following:

How COVID-19 drove most agribusinesses into closure and massive layoffs

The above statistics reveal a cut-throat impact of the coronavirus on the Agribusinesses. But how did COVID-19 unleash such devastation?

After the confirmation of two positive cases of the coronavirus in the country last year, the Government swiftly introduced restrictive and preventive measures to contain the spread of the virus as well as a 3-week partial lockdown in the major cities (Accra and Kumasi). The lockdown protocols included:

After the 3-weeks partial lockdown, the Government began to ease restrictions. This however, did not mitigate the devasting impact of the lockdown on Agribusinesses.

Although food supply was exempted from the restrictions, non-food agribusinesses such as extension services, farm inputs, and agricultural labour were all impacted by the lockdown. This had the resultant effect of derailing the food supply network. Also, hotels, restaurants, chop bars, schools and public events that demand a high intake of food supply had to close down. With the lack of demand, most agribusinesses had to go out of business since their key buyers were facing restrictions in their operations. This led to dwindling sales, wage cuts and the laying off of workers to ‘keep their head above water.’

Lessons for Others

Despite the struggle for some agribusinesses, others managed to stay in business with some recording increase in profit margin. The question of how comes to play.

According to the report, some agribusiness firms adopted the use of digital technology (social media, mobile money, the internet and audiovisual media) to market their products and services. Also, some agribusinesses resorted to the use of courier services to transport their goods to existing and potential consumers. Thus, they managed to mitigate the impact of the coronavirus.

The foremost lesson here is for businesses to remain dynamic, innovative and resilient in difficult times. The boat may stay afloat irrespective of the storm if its is steered in the right direction.

The post Why Agribusinesses suffered during Covid-19 lockdown – Lessons for other Businesses appeared first on Ghana Talks Business.

Ghana Talks Business

The post Why Agribusinesses suffered during Covid-19 lockdown – Lessons for other Businesses appeared first on African Media Agency.

Source : African Media Agency (AMA)

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